Articles

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By Daryl Eames

We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of cake.” In which I promptly spent half of my budget overnight on an ill-conceived broad keyword. Whoops.

Like any new talent, mastering Google AdWords is something that takes time and practice. It’s a hard skill to teach without hands-on practice.

Are you still trying to navigate the complex maze that is Google AdWords? Learn from those who came before you, and avoid making these six costly rookie mistakes.

Mistake #1: Blowing your budget by using the wrong keyword match types

Oy, there’s nothing worse than setting up your account, feeling confident, only to wake up to a drained budget that got sucked up by one or two keywords that were set too broad. It’s an easy trap to fall into. Broad keywords can be so appealing to add to a campaign because of the traffic volume they bring in, but that doesn’t mean they’re always right.

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By Pat Hammond

Networking Doesn't Have to be Business Cards and Cocktails...

This week's sneak peek is an eclectic mix designed to get you out of your networking rut and have a little fun.

Hillsborough, NH Balloon Fest & Fair 2017: This four-day event starts at 6:00 PM Thursday, July 6th with the Hillsboro-Deering Schools Hometown Night and annual carnival and includes the Osram Sylvania Night & Road Race 6:30 PM on Friday, July 7th, and Balloon Liftoff at 6:00 AM Saturday, July 8th.  The weekend wraps up with Hometown Parade Day on Sunday, July 9th.  The carnival runs all four days, balloons fly on Friday, Saturday, and Sunday.  Be sure to check the event schedule, there are tons of activities and events with plenty of opportunities to meet people and have some fun.  Cost: Varies by activity   http://www.balloonfestival.org/schedule.html

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By Michael Geneseo

So… the editor you emailed didn’t immediately and excitedly promise a reporter in your office by noon to take photos of your new branch opening/promotion/check presentation/fill-in-the-blank.

Or worse, maybe you got the fade away. It goes like this:

You: Hey, did you get that press release I sent you?

Editor: … Oh, yes. … Yes. We did. Thanks.

You: OK. So…

Editor: Yeah. Yeah. I’m going to see if I can get a reporter on it. If not, maybe I’ll put it in the business briefs next week. Thanks.

*CLICK*

A day, a week, a month goes by and you scan the paper wondering, “where the heck is it?” That’s the fade away. It’s the same reaction high schoolers get when they send flirty texts to a crush.  Editors are the news equivalent of the class crush… and they get a lot of email begging for attention.

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By Pat Hammond

No Meeting in July!

In case you weren't at last month's Coffee Buzz and haven't had time to look at the calendar, July's Coffee Buzz lands on July 3rd which puts it smack dab in the middle of the 4-day holiday weekend. Needless to say, that isn't going to work for anyone.

In fact, Bob Bean from Minuteman Press in Londonderry pointed out that September's Coffee Buzz falls on a holiday as well so we decided to skip July and move the regular Coffee Buzz meetup to the 2nd Monday of the month starting in August.

To put it in a nutshell, NO MEETING IN JULY and the next Coffee Buzz is 9:00 AM Monday, August 14th.

Join us on our new date and time, 9:00 AM - 10:00 AM Monday, August 14th at Aroma Joe's Coffee 2 S. Beech Street, Manchester.

If you haven't heard about Coffee Buzz Networking we're a group of local small business people and freelancers who meet once a month to network, share referrals and connect.

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By Pat Hammond

Sneak Peek: Networking Fun in the Sun

This week's sneak peek is a nod to sunny skies and beautiful weather and our need to get out of the office to enjoy it.  

In fact, it's such a popular activity that there are dozens of events for every skill, location, and budget.  In case you haven't guessed, I'm talking about golf.

When it comes to old-school networking, nothing beats an afternoon on the links.

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By Pat Hammond

Above & Beyond Childcare

In this month's episode of Live from the Hive, we're talking about daycare with Rebecca Collins, owner of Above and Beyond Childcare.

Whether you're self-employed or work in a cubicle, day care is a big issue for a lot of parents and Rebecca is going to give us some insider tips for finding the right daycare provider for your family as well as some news about upcoming rule changes to the State of New Hampshire's licensing for day care providers.

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By Pat Hammond

We don't all live in Manchester, Concord, or Nashua...

Even though the Queen City Buzz calendar doesn't often include events outside of the Manchester Metro Area, it doesn't mean they don't exist.  This week's sneak peek is taking a look at a few upcoming events in Keene and Peterborough, as well as some resources you can access right from your home or office.  

The Hannah Grimes Center for Entrepreneurship hosts a monthly group called the Leadership Circle.  According to their event page, the Leadership Circle program "is designed to develop business leaders in the Monadnock Region, offering them a chance to share their experiences, ask for guidance, and learn new skills."  The group meets from 8:00 AM - 10:00 AM on the 4th Wednesday of the month at the Hannah Grimes Center, 25 Roxbury Street, Keene.   The next meetup is Wednesday, June 28th.  For more information please visit: https://www.eventbrite.com/e/leadership-circle-tickets-26951423433?aff=es2

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By Pat Hammond

Here's this month's Ideal Health Newsletter!

If you were at Coffee Buzz yesterday, you know that Stephanie brought the dog but forgot her newsletters.  

I promised to post a link to the pdf, just click on the newsletter pic to open the file in a browser window.  

Stephanie always includes super recipes, tips, and info for healthy living in every newsletter and it's well worth subscribing.  

If you'd like to receive your copy of Ideal News each month, send an email to idealhealthllc@comcast.net.  Be sure to put "newsletter" on the subject line.

For anyone who didn't make it to yesterday's meetup, Stephanie also shared an exciting new product to help you manage your weight after you reach your weight loss goal.

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By Pat Hammond

Sneak Peek: Local Chamber of Commerce

This week's Sneak Peek takes a look at the bastion of local small business everywhere, the Chamber of Commerce.  

One of the first things people ask when someone says they're having a hard time finding networking opportunities is, "have you tried the Chamber of Commerce?"

It doesn't matter if you live in a small town or a big city, all across America there is one constant when it comes to small business and that is the Chamber of Commerce.  With networking events before & after work, lunch & learns, and member spotlights your local chamber is a one-stop shop for all of your business networking needs.  

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By Pat Hammond

Never Miss Another Paranormal Tour!

I'm going to be honest, this tip is a little cheesy, but after talking to a few people who use Google Calendar for their website, I realized it's one of those things that is so obvious a lot of people overlook it.

If you have a favorite website, like Out of the Box Tours or Queen City Buzz, that uses a Google Calendar to post events, and you want to stay on top of new events without having to go to the website every time, all you have to do is click the "Google Calendar" button in the bottom right corner of the calendar.  

Google does a good job of hiding things in plain sight, but if you click on the Google text logo it will open a pop-up window asking if you want to add the calendar.

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