Articles

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By Pat Hammond

Never Miss Another Paranormal Tour!

I'm going to be honest, this tip is a little cheesy, but after talking to a few people who use Google Calendar for their website, I realized it's one of those things that is so obvious a lot of people overlook it.

If you have a favorite website, like Out of the Box Tours or Queen City Buzz, that uses a Google Calendar to post events, and you want to stay on top of new events without having to go to the website every time, all you have to do is click the "Google Calendar" button in the bottom right corner of the calendar.  

Google does a good job of hiding things in plain sight, but if you click on the Google text logo it will open a pop-up window asking if you want to add the calendar.

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By Pat Hammond

Step Away from the Word doc

As a professional designer I cringe when a client says that they use Word when they need to build an event flyer, and no, it has nothing to do with being a design snob.

No really, I'm serious. I'm not an Adobe groupie. I'll admit to a lingering addiction to Adobe Photoshop, but for most things if a program is relatively user friendly, low cost and does what I need it to do then I'm more than happy to try it.

Word does not meet that criteria. It is not cheap, not user friendly and beyond the scope of word processing it rarely does what you need it to do.

Don't bother to pound me with hate mail, my experience with Word stands on it's own. It's fickle and quirky and no matter how easy you think it is, using Word for anything other than it's original purpose is a crapshoot.

Having said that I understand the appeal.

When you're a small business owner on a tight budget you don't have the time or money to learn the ins and outs of an expensive graphic design program, so today I'm talking about the pros and cons of using an online app called Canva (www.canva.com) to make graphic documents like flyers and social media covers.


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