Articles

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By Pat Hammond

August is heating up with events that will help you kick back and enjoy those lazy, hazy days of summer!

Do remember back in January when you promised yourself that this year was going to be different?  You said you would make more of an effort to get out and do some networking, but the temperature was hovering around 10o and it looked like it might snow so you hunkered down on the couch to binge watch Game of Thrones and swore you would definitely embrace networking once it warmed up.  

Guess what?  

It's almost August and it doesn't get much warmer than this in New Hampshire.  

No more excuses. 

I'm even going to make it easy for you.  This month's sneak peeks are super laid back events that will be so fun you'll forget you're networking.  And because I'm such a nice person, I'm throwing in some bonus picks for our friends on the western side of the state.  

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By Pat Hammond

This Week's Top Picks

This week's picks are a mixed bag of open discussion, open networking, and an open house for one of Manchester's most promising biotech firms.

  1. Ted Talks at the Library - Derry: 6:30 PM - 8:00 PM on Monday, July 24 at the Derry Public Library, 64 East Broadway, Derry. Cost: Free
  1. Commercial Resources Group Open Networking- Concord: 4:00 PM - 6:00 PM on Wednesday, July 26 at Litherman's Brewery - 126 Hall Street - Concord, NH. Cost: Free
  1. ARMI / BioFabUSA Launch & Open House - Manchester:10:00 AM - 4:30 PM  on Friday, July 28 at Technology Center 340 Commercial St.  Manchester, NH Cost: $15/Early Bird by July 21st

In case that's not enough, I'm throwing in a Saturday geek pick. The FIRST ® Festival of Champions will be at the SNHU Arena from 9:00 AM - 12:00 PM on Saturday, July 29.

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By Pat Hammond

MANCHESTER — At first glance, the empty desk, bare cinder block walls, and three plastic chairs give the new headquarters for Uni-Star Cleaning Service a vacant look, but looks can be deceiving.

Between a string of new hires, a growing fleet of vehicles, and new digs, Ryan Van Orden is living the dream.

In fact, this Manchester native and owner of Uni-Star Cleaning Service says he's taking his business to the next level.

He explains that cleaning is a competitive industry because of the low barrier of entry.

You don't need an office, you don't need a lot of equipment, and you don't even need employees. This is a business that one person can start on their own with very little up front cost and that's where most cleaners stop.

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By Pat Hammond

Two Local Business Owners Find Success as Problem Solvers

In this month's episode of Live from the Hive I am talking with Manchester business owner and Ward 6 aldermanic candidate Ryan Van Orden.

As the owner of Uni-Star Cleaning Service, Van Orden has overcome a lot of obstacles to start and grow his business and will be sharing some of his insights and experiences as a parent and small business owner in the Queen City.

Also this month, Candy Osborne, owner of Snowbird Creatives, is giving insider tips and tricks for taking control of your business content so that you reach your target audience and make the sale.

 

  • Identify your audience
  • Know your end goal
  • Create a plan
  • Reuse existing content
  • Build relationships
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By Pat Hammond

New Layout — What do you think?

As much as I love that there are so many new events on the calendar, it's been making the Weekly Roundup layout a little difficult to read so I decided to test a new layout.

It takes a little more time for me to post, but I think the layout is cleaner and much easier to read.

I'd love to hear what you think. Should I stick with the new agenda style layout or come up with something different?

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By Pat Hammond

This Week's Top Picks

  1. Web Design 101 - Concord Public Library This 6-week program meets 2:00 PM - 4:00 PM on Mondays and Wednesdays from 7/10/17 - 8/21/17 at the Concord Public Library 45 Green Street Concord, NH. Cost is Free. https://docs.google.com/forms/d/e/1FAIpQLSfc8e2wBE5Mc0dI6sCjpn35KPtsXcm_Ij6BP_CtvWAxm3yjsw/viewform
  1. MYPN: July Social Event - Manchester on Wednesday, July 12th from 5:30 PM - 7:30 AM Great North Aleworks - 1050 Holt Avenue #14 - Manchester, NH 03109 . Cost: Free https://www.eventbrite.com/e/july-social-event-great-north-aleworks-tickets-34838763680
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By Pat Hammond

A Sneak Peek at SCORE's Fall Workshops!

This week's sneak peek comes from the Merrimack Valley Chapter of SCORE.

We may be in the lazy, hazy, days of summer, but the folks at the Merrimack Valley Chapter of SCORE are working hard to put together a full lineup of Fall workshops to help you start and grow your NH business. 

August

September

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By Pat Hammond

Batter Up!

It doesn't matter if you're playing or watching, nothing says summertime more than baseball.  And with the 4th of July next week, it seems like a good time to take a look at a couple events that will help you combine one of America's favorite pastimes with networking.   Even better, you don't have to go to Fenway to do it.   We have two different baseball events coming up right here in New Hampshire.

First up is the Eastern League All-Star Classic. The Fisher Cats will be hosting the 2017 Homerun Derby on Tuesday, July 11th and the All-Star Game on Wednesday, July 12th at the Northeast Delta Dental Stadium in Manchester. The cost for the Homerun Derby is $8, the All-Star Game is $15, and the Homerun Derby and All-Star Game Package is $20. For tickets and information, please visit http://nashuachamber.chambermaster.com/events/details/eastern-league-all-star-classic-1512

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By Pat Hammond

Golf: An Old School Classic That Never Gets Old...

It started on a sunny Thursday in May when I noticed a few golf tournaments on the events calendar. It was about the same time some of my networking friends began skipping regular lunches in favor of their weekly golf game. I didn't give it too much thought until the beginning of June when the number of golf tournaments popping up on Eventbrite jumped from five or six to twenty or thirty.

That was the point when I realized that golf might not be a pastime limited to doctors, judges, and old guys. In fact, I was beginning to wonder if golf might be the perfect networking vehicle for people who don't like networking.

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By Daryl Eames

We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of cake.” In which I promptly spent half of my budget overnight on an ill-conceived broad keyword. Whoops.

Like any new talent, mastering Google AdWords is something that takes time and practice. It’s a hard skill to teach without hands-on practice.

Are you still trying to navigate the complex maze that is Google AdWords? Learn from those who came before you, and avoid making these six costly rookie mistakes.

Mistake #1: Blowing your budget by using the wrong keyword match types

Oy, there’s nothing worse than setting up your account, feeling confident, only to wake up to a drained budget that got sucked up by one or two keywords that were set too broad. It’s an easy trap to fall into. Broad keywords can be so appealing to add to a campaign because of the traffic volume they bring in, but that doesn’t mean they’re always right.

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