How to Build an Empire, One Dust Bunny at a Time

by Pat Hammond on Wednesday, July 19, 2017


MANCHESTER — At first glance, the empty desk, bare cinder block walls, and three plastic chairs give the new headquarters for Uni-Star Cleaning Service a vacant look, but looks can be deceiving.

Between a string of new hires, a growing fleet of vehicles, and new digs, Ryan Van Orden is living the dream.

In fact, this Manchester native and owner of Uni-Star Cleaning Service says he's taking his business to the next level.

He explains that cleaning is a competitive industry because of the low barrier of entry.

You don't need an office, you don't need a lot of equipment, and you don't even need employees. This is a business that one person can start on their own with very little upfront cost and that's where most cleaners stop.

They get a couple jobs cleaning offices at night and they're happy because they're making enough money to pay the bills.

It's freelancer thinking. They're working one job at a time and their livelihood depends on the owner being able to go out and scrub toilets.

Van Orden is a businessman. He's not afraid to roll up his sleeves and get his hands dirty, but he's also looking at the big picture.

In the cleaning industry, that means his company has to stand apart from the one-man shops advertising on Craig's List.

Over the past two years, Uni-Star has evolved from a startup taking every job they could find to becoming an established business.

Never happy with the status quo, Van Orden listened to customers and the residential side of his business took off.

Homeowners want to hire people they can trust. They want to know that the people walking in the door are upstanding citizens and they need to know that if something happens and a cleaner gets hurt they won't be responsible for medical bills. Which is where Uni-Star differentiates itself.

He says "We provide a professional service, and offer the safeguards that customers demand."

  • Rigorous hiring process
  • Background checks & drug testing
  • Bonded & Insured
  • Industry Certifications
  • Professional training

Providing homeowners and employees a safe environment is rule number one. He concedes their exacting standards can make hiring a challenge but says you need the best employees to provide the best service.

Van Orden is proud to say that Uni-Star is an industry leader in residential cleaning. " We're a company with world-class service at an affordable price."


Based on reviews, he might be right.

A quick online search shows top ratings on Google, Facebook, and Home Advisor.

Customers are happy.

In less than three years Uni-Star has grown to eight employees providing commercial and residential cleaning services. The company has a fleet of vehicles and just expanded their territory by adding the Seacoast to their metro Manchester service area.

  • Commercial Cleaning
  • Residential Cleaning
  • Carpet Cleaning
  • Window Cleaning
  • Move In/Move Out Cleaning

Van Orden doesn't take his success lightly. He is a community-driven man who uses his business to lend a hand to those in need.

He says they've recently signed on with Cleaning for a Reason,  a non-profit that matches local cleaning companies to provide free house cleaning to women with cancer.   "It hits home with us.  A lot of our team members have had people in their lives or have struggled themselves with cancer.  It's such a simple thing for us to send a team over and do our job, but it means so much to them."

It sounds so easy when he says it. Someone has a problem and he finds a solution.

And maybe that is the reason for his success.

For more information about Uni-Star, you can give them a call at 603-867-MAID, find them on the web at or tag them on Facebook.