By Pat Hammond

Fix-It-and-Forget-It is Not a Marketing Strategy

If I've said it once, I've said it a hundred times. Fix-it-and-forget-it is not a marketing strategy.

Forget about all those stories you've heard about people who put up a website or got a business page on Facebook and became an overnight success. They're urban legends.

It defies logic that with over a billion websites and almost 1.6 billion Facebook users that any one person is going to get noticed in all that noise without at least a little bit of effort.

That effort is what we call marketing and in this month's episode of Live from the Hive I am talking to local inbound marketing strategist Daryl Eames from the Paid Search Society about the ins and outs of maximizing your budget and getting your website in front of the people who want your products and services.

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