Articles

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By Pat Hammond

It's Clydesdale Camera Day!

Next Saturday, April 1st is Clydesdale Camera Day at the Anheuser-Busch plant in Merrimack. (http://www.newhampshire.com/section/newhampshire04#/event/6086781-clydesdale-camera-day?location=03301-concord§ions=all&date=today)

I know what you're thinking. The events calendar is already full of business activities, why is she wasting space with pretty horses?

The short version is that I was doing my weekly rounds of the local events calendars the other day and when I came across Camera Day with the Clydesdales I thought this was genius. You could even say that it's elite brand management.

I mean what is more iconic than a Clydesdale?

Budweiser makes beer which is, of course, a product designed for adults. But their brand transcends the adult only demographic. It has a rich history and the images they present to the public are cuddly and family friendly. (Anyone remember the Budweiser frogs?)

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