I don't know about you, but I'm not ready. A couple weeks ago John Morgan from Island Breeze Virtual Assistants asked me if I could do something to promote local businesses who are offering Black Friday, Small Business Saturday or Cyber Monday deals and I said, "Sure. I just need to get through Veterans Week and I'll come up with something."
The "something" was a grand plan to put free ads on the top half of Queen City Buzz's homepage for the Black Friday/Cyber Monday weekend. It was a good idea because it fit perfectly with my mission statement to "promote and support local small business and freelancers by connecting people, information, and resources." The problem is, I didn't look at the calendar.
I don't know what I was thinking. There are only two weeks between the end of Veterans Week and Black Friday and that's not enough time to organize anything on the fly. Black Friday is now seven days away and I'm just starting to talk to people.
Maybe the lesson here is that it takes more than a great idea to succeed. Success needs planning, organization, and resources, including a strong support team. It also requires a realistic assessment of what can be done in the allotted time. In this case, I was smacked in the face by the calendar.
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