Are you on LinkedIn? Do you belong to the 603 Networking Group?
If you said no to either of these questions, then shame on you.
I meet a lot of freelancers and small business owners who don't do LinkedIn because they feel like there is no benefit. Sometimes it's because their customer base is consumers instead of other businesses, other times it's because they think that their product or service doesn't lend itself to rubbing elbows with lawyers and accountants. In either case they are wrong.
LinkedIn members represent pretty much every product or service known to man. Yes, there are lawyers, accountants and mid-level managers, but there are also plumbers, landscapers and day care owners and they are on LinkedIn for two reasons:
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