Articles

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By Pat Hammond

Last Word (this year) On Planning...

We're officially into December which means that it's time for another discussion about planning. Don't worry, I'll keep it brief and to the point. :)

All a plan is needs to do is provide a general guide or roadmap to get your project from point A to point B.

It doesn't have to be super fancy or labor intensive. It doesn't have to have pages and pages of charts or statistics. It doesn't even have to be a formal document.

A good plan will help you anticipate and eliminate wrong turns and dead ends, it will make you think about the cost of production, deliver and marketing. A good plan will also help you identify your target market and how to reach them.

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By Jeff Hastings

Checklist: How to Choose a Photographer

When it comes to choosing a photographer most people start by thinking about cost, but they should also be considering the type of photo they need as well as what they are getting for their money.

  • There are 3 different types of headshot photos, which style would work best for your business type?

1. Environmental type portrait - Generally done in the work space telling a story about the person and the work they do.

Approx $100-$150

2. Studio portrait - Generally a more formal setting. I always suggest if someone is doing studio they do 3 outfits. Business, Business casual, “relaxed”

Approx $200-$250 (depends on retouching)


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By Pat Hammond

Always turn into the skid...

Do you remember high school Driver's Ed class? Do you remember when the teacher said that the best way to recover from a skid is to turn into it? It's counter intuitive and you were sure the teacher was completely crazy, but it worked.

The same advice holds true for problem-solving.

Sometimes we get wrapped up in our own cleverness or worse, we're tied to the idea of "that's the way we've always done it."

Get over it.

Instead of flowing with the status quo face the problem head on.

Turn into the skid and look at the situation from a new perspective.

Think about what you're trying to accomplish then ask yourself what other strategies will yield the same results.

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By Pat Hammond

A few months ago I noticed a surprising new business trend. It may have been purely anecdotal, but it seemed like there were a lot more New Hampshire small business owners branding their businesses with religion and it got me wondering how a small business in a local market navigates the politically correct waters when it comes to merging religion and business and why would they put themselves in that position?

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By Pat Hammond

The meeting went great! The client loved your proposal and wants you to add a few other features. Can you get him an updated timeline and cost breakdown by the end of the week because he wants to move on this right away.

Your head is spinning. Can this really be happening? Has all that hard work finally paid off?

You might need to back burner another project and sub-contract part of the work to meet their deadline, but it's doable and it will be worth it.

You float back to the office on autopilot, your face flushed with pleasure as you relive every word and nuance of the best meeting ever.

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