Just because you build it doesn't mean they'll come...
Your company is hosting an event. Maybe it's a job fair to recruit new employees, maybe it's a workshop or maybe it's a new product launch. You've spent weeks putting together the program to engage a targeted local audience, found a venue and maybe even ordered catering, but when it comes time to promote it you're stumped.
You already know you'll post it on your website and Facebook. You might put a link on one of the local LinkedIn groups and you could probably afford one print ad, but the penny jar you euphemistically call the marketing budget won't stretch to radio. So what does that leave?
Where else can you advertise that won't break the bank and will reach a dedicated New Hampshire audience?
Let me introduce you to this sweet little event calendar on NH365.org.
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