And suddenly it's Tuesday...
I'm going to start by saying, yes, I do realize that it's Tuesday and I am suitably embarrassed and mortified that episode 2 is late. My only excuse is that sometimes, no matter how well you prepare, even when the podcast is taped, edited and ready to go, things go sideways. It happens.
And since there is no graceful way to segue, I'm just going to jump right in with this week's topic, crafting your brand.
When was the last time you thought about your brand?
Do you even have a brand? Would you be surprised or maybe even a little horrified to hear that you have a brand whether you've actively cultivated it or not.
Define Your Brand
Good, bad or otherwise, you get one chance to make a first impression and if you let people draw their own conclusions it's like playing Russian roulette with your reputation.
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