Have you ever been to a national convention? Workshops and talks by renowned experts, hundreds of vendor booths, cocktail receptions, and awards dinners. Forty hours of activity crammed into two or three days. You eat, drink, and skip sleep and by the time you get over the jet lag, it's time to go home.
Yeah, it can be fun to get out of town on the company dime, but what do you really get from it?
Twenty years ago it may have been your one chance to hear an industry leader introduce a game-changing theory, but we live in the era of TED Talks and webinars. Not only can you hear the lecture on demand from the comfort of your own office, you have a much better chance of asking questions and connecting to your industry hero online than you do in a room filled with 500 people.
So what is the point?
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