Articles

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By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

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By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
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By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
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By Pat Hammond

Have You Ever Used a Business Model Canvas?

We all know the importance of planning when it comes to starting a business, but why would you want to waste your time writing a fifty page business plan when a one page snapshot will do?

Originally developed by Alexander Osterwalder, the business model canvas was designed to cut the fluff and drill down to the details.

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