Articles

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By Pat Hammond

Above & Beyond Childcare

In this month's episode of Live from the Hive, we're talking about daycare with Rebecca Collins, owner of Above and Beyond Childcare.

Whether you're self-employed or work in a cubicle, day care is a big issue for a lot of parents and Rebecca is going to give us some insider tips for finding the right daycare provider for your family as well as some news about upcoming rule changes to the State of New Hampshire's licensing for day care providers.

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By Pat Hammond

Queen City Buzz is already the go-to source for business information and resources in the Granite State, why not put your business in front of the fastest growing NH audience?

Back in the day, if you wanted to reach a local audience you looked in the Yellow Pages or took out an ad in the local paper. It was an expensive, but effective way to reach a targeted local market, but times have changed.

The internet replaced old-school print as the preferred search tool for people looking for local businesses and services, and while you can't argue that digital is a whole lot easier on the average small business owner's budget, the results aren't necessarily the better.

Unlike the local phone company or newspaper who conveniently delivered your ad right to your customer's doorstep, internet searches frequently result in companies located across the country or even the other side of the world.

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By Pat Hammond

Bouncing off the walls like a 6-year old hepped up on chocolate

As we wrap up the first week of the new year all I can say is wow. Every day this week has been a networking adventure and it's only week 1.

I started the week with the new NH Business Partner Finders group on Monday, Coffee Buzz on Tuesday, Millyard Networking and the Spanish Conversation group on Wednesday and that was just the tip of the iceberg.

I met so many new people this week that I'm in overwhelm. My phone is ringing off the hook. People are texting, emailing, and connecting all over the place and I am bouncing off the walls like a 6-year old hepped up on chocolate.

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By Pat Hammond

Black Friday/Small Business Saturday/Cyber Monday

In case you haven't been to the Queen City Buzz website this week, there are some significant (temporary) changes to the homepage.

We all know that I don't take paid ads on the blog. My goal is to build a platform to promote local businesses, and while paid advertising doesn't necessarily conflict with that goal, I don't want people to feel like they have to pay to participate. I also don't want to spend all my time doing sales, but that is a whole other conversation...

So when John Morgan from Island Breeze Virtual Assistants challenged me to come up with a way to promote local businesses who are offering Black Friday, Small Business Saturday or Cyber Monday sales this year, I thought "why not?"

It was very short notice, but I did it.

In fact, it worked out so well I'm going to do it again in December.

From December 5th through December 25th I'm giving away ad space to local businesses. It doesn't matter whether your business is B2B, B2C, sells a service or products, if you're a local small business trying to reach the local New Hampshire market, I want to hear from you. Just email at buzz@queencity.buzz, be sure to put "Holiday" in the subject line.

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By Pat Hammond

Save Money & Increase Sales

Back in the day, long before the internet and social media, promoting a business was easy. You advertised in the Yellow Pages, you advertised in the newspaper or you advertised on the radio.

It cost some money, but you could count on the fact that people were going to look in the phone book when they needed to find a product or service and if you had the budget to do all three, you could just about guarantee that your business would capture your target market.

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By Pat Hammond

It's like Thanksgiving Dinner With All the Trimmings

I know it's short notice, but I was asked if I could put together a quick way to share Black Friday promotions for local business owners.

Since I had no lead time and I have no idea how many people actually run Black Friday, Small Business Saturday or Cyber Monday offers I decided to go with quick and easy.

From Wednesday, November 23rd through Monday, November 28th I will dedicate the prime above the fold spot on the Queen City Buzz homepage for graphic links to your Black Friday, Small Business Saturday or Cyber Monday specials. (see pic left)

All you need to do is send me an email to buzz@queencity.buzz with the words Black Friday in the subject line.

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By Pat Hammond

Changes are coming...

Anyone who read to the end of last week's Weekly Roundup knows that I am making some changes to the Queen City Buzz website this week.

As I've said before, my goal is to connect people, information and resources to help build a stronger local business community and since Queen City Buzz has started to become the go-to source for local business, networking and tech events I thought it made perfect sense to open up the sidebar to post your events and promotions.

Starting this week, I will be posting events and promotions for Queen City Buzz contributors and friends in the right sidebar.

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By Pat Hammond

Did you know there is a video version of Queen City Buzz?

In this month's episode of Live from the Hive I am talking with Chris Pastrana from the New Hamsphire Business show and he is going to share insider tips and answer questions about using video to market your small business.

  • How to use video
  • Why it's more cost effective to hire a pro to shoot your video
  • Why he offers free video interviews for you to use on you website & social media
  • How to think outside the box with video

We're also going to talk about the Veterans Week promotion, why we're doing it and why it's so important to us.

Click on the link and find out what a free video interview with the New Hampshire Business Show can do for you!

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By Pat Hammond

Fix-It-and-Forget-It is Not a Marketing Strategy

If I've said it once, I've said it a hundred times. Fix-it-and-forget-it is not a marketing strategy.

Forget about all those stories you've heard about people who put up a website or got a business page on Facebook and became an overnight success. They're urban legends.

It defies logic that with over a billion websites and almost 1.6 billion Facebook users that any one person is going to get noticed in all that noise without at least a little bit of effort.

That effort is what we call marketing and in this month's episode of Live from the Hive I am talking to local inbound marketing strategist Daryl Eames from the Paid Search Society about the ins and outs of maximizing your budget and getting your website in front of the people who want your products and services.


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By Pat Hammond

Just because you build it doesn't mean they'll come...

Your company is hosting an event. Maybe it's a job fair to recruit new employees, maybe it's a workshop or maybe it's a new product launch. You've spent weeks putting together the program to engage a targeted local audience, found a venue and maybe even ordered catering, but when it comes time to promote it you're stumped.

You already know you'll post it on your website and Facebook. You might put a link on one of the local LinkedIn groups and you could probably afford one print ad, but the penny jar you euphemistically call the marketing budget won't stretch to radio. So what does that leave?

Where else can you advertise that won't break the bank and will reach a dedicated New Hampshire audience?

Let me introduce you to this sweet little event calendar on NH365.org.

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